United for a Sustainable Future! ?
Kingslize Premium Pizza and MIVAS have joined forces for the Green Deal "Differently Packed" subsidy dossier. ? While MIVAS handles the professional cleaning, Kingslize Premium Pizza takes care of the logistics and delivery of pizzas in reusable boxes. ? This fantastic project is supported by Klimaatneutraal Mechelen. Boomerang is an initiative aimed at sustainability and reducing waste through reusable takeaway packaging. We are creating a smart logistics process with reusable packaging to help reduce the waste pile together.
How did the idea for Boomerang come about?
"The idea for a reusable pizza box came about when we realized how many cardboard pizza boxes are thrown away each year," says Omar of Kingslize Pizza. "Currently, pizzas for takeaway are delivered in virgin cardboard because recycled cardboard contains residues of mineral oils and printing ink. Since a pizza box is only used for a few hours and cannot be sorted with other cardboard due to the amount of grease and food residue, 4 billion pizza boxes end up in incinerators worldwide every year. This is equivalent to the deforestation of 17,160 football fields or the area of the Brussels-Capital Region."
Through Green Deal "Differently Packed", we came into contact with MIVAS, who also wanted to find a sustainable solution for the entire value chain. Together, we teamed up with the circular HUB to develop an efficient logistics concept for all restaurants in Mechelen that want to participate in the circular economy. This eventually led to the Boomerang project.
What is our ambition?
Our ambition is to make a significant contribution to reducing waste and promoting a circular economy. We not only want to reduce our own ecological footprint but also inspire large and small takeaway businesses to join this initiative. Our goal is to make the use of reusable packaging the norm in Mechelen and beyond.
A portion of packaging doesn't end up in the trash but on the streets. "This causes nuisances and is also bad for the environment," says Aberkane. "That’s why we developed a concept that is user-friendly for both restaurants and customers. It’s also easy to replicate for other businesses or cities."
How is the collaboration with the circular HUB?
"The collaboration with the circular HUB was always in an open and relaxed setting, and was crucial to the success of Boomerang," says Karin Verhaegen of MIVAS. "Each partner brought unique expertise and resources, allowing us to jointly develop an efficient and user-friendly system. MIVAS, for example, ensures the food-safe cleaning of the packaging, which is essential for reuse. This makes the system accessible to all, easy to replicate, and supports the transition to a circular economy while providing social employment."
How does the deposit system work?
It is very simple!
When you place an order, when you choose your pizza, you will get a pop-up message where you can choose between a reusable pizza box or a classic pizza box.
This window also appears when you are selecting toppings.
After receiving your order, you will receive an e-mail within two hours with instructions on the scheduled collection.
We will ensure that the pizza boxes are collected within 48 hours. You will also receive a confirmation e-mail once the pizza boxes have been collected.
How does the deposit system work?
Currently, it is free of charge.
How does the deposit system work?
We will charge a small deposit of €0.50 per box. This deposit will be displayed in your order overview.
Upon pickup, you will receive an email confirming the number of boxes collected. Processing and reimbursement will take approximately three working days, and the balance will be refunded to the known account number.
If you have any questions regarding this procedure, please do not hesitate to contact us.
Our Ambassadors ?
Koen Van Pottelbergh
"As a circular entrepreneur, you can only embrace the Boomerang project. We need to change our habits and gradually move away from a throwaway society to a sustainable one, with respect for nature and life. Together, we can reduce our environmental impact, and as an ambassador for this project, I will do my best to encourage people to think differently and give this project a chance to succeed. If we pay attention to unwanted issues, we make them stronger.
Let’s Boomerang together."
Den Brillenman Befferstraat 22 - Mechelen
Piet Den Boer
"Less waste, better future!"
Axel Colonna-Cesari
Michelin-starred chef Axel Colonna-Cesari from Centpourcent, Antwerpsesteenweg 1 - Sint Katelijne Waver
Thanks to our valuable supporters!
A sincere thank you to everyone who has contributed to this wonderful initiative! This project is only possible thanks to the strong support of Klimaatneutraal Mechelen, the city of Mechelen, Horeca Groot Mechelen, OVAM, Unizo Province Antwerp, and our fantastic ambassadors.
Together, we are making the world a little better, step by step. ??
Want to join or learn more? Let us know or visit Boomerang! ?